Foxy Vegetables Billboard

The goal was to re-establish consumer demand for iceberg lettuce in the face of a decline in annual sales. The attraction was primal and the metaphor perfect, what better way to communicate demand for Foxy Iceberg lettuce and ignite a call to action without saying a word. This national campaign was executed across billboards, print ads and collateral and was also recognized by Advertising age as well as numerous print annuals.