Museum of Tolerance Brand Identity

It was time for the Museum of Tolerance to reach out to a young, diverse LA community, that needed an enlightened approach to understanding. Clutch Design was brought in to design a new identity that symbolized connecting ideas, invoking leadership and be an educational bridge for future generations. The MOT logo is a symbol of diversity bridging a gap with interlocking ideas of thoughtful connection. New branding in collaboration with Yazdani architectural studio’s renovation of the space made The MOT a destination point in the city.